Pendelton C. Wallace  Author, Adventurer
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2015 A Baseball Odyssey

9/28/2015

4 Comments

 
PictureThe Grand Central Market
A long, long time ago, in a place far, far away, a boy who was fanatical about baseball had an idea. A wonderful, giddy idea.

I would take my motorcycle and cruise around the country all summer. I would stop in each major league city and see every major league ball team.

The idea was conceived in my new found freedom. I was eighteen years old and just graduated from high school. I was my own person now.

I had to have a motor cycle. After all, Peter Parker (my favorite comic book hero, Spiderman) talked his Aunt May into letting him buy a bike.

I fought and argued with my mother until I finally wore her down. She surrendered and let me buy a motorcycle.

It wasn’t big or fancy. I could only afford a used Honda 305, but it was suited to cruising. I could pack a few clothes, a sleeping bag and take off.

Enter Mama. No way was she going to let me take off on a summer long Odyssey across the country. Baseball be damned.

“But Mama, this is probably my only chance to see all the teams in one season.”

“They will still be there next year, won’t they?”

“Yes, but there’s never been a season like this. They just added four more teams and a playoff system to see who goes to the World Series. A season like this may never happen again.”

“You’re not going.”

“But why?”

“I’m your mother and it’s my job to protect you. You’re only eighteen. Until you’re twenty-one, I have final say. When you’re twenty-one you can go out and kill yourself if you want, until then, you do what I say.”

And that was it. End of story.


Picture1969 Dodgers
It was a wonderful magical season. With four new expansion teams, the good teams had lots of cannon fodder to prey on. I was a life-long Dodger fan and the Boys in Blue were caught in a monumental four-way struggle for the pennant. The Dodgers, the (hated) Giants, the Braves and the Reds were within two games of each other as the season wound down. And the Mets (yes, really, the Amazin’ Mets, the Magical Mets) were leading the NL East. There was never again a summer like that one. And I sat it out.

As you may have guessed, I'm a dyed-in-the-wool baseball fanatic. Every winter, the prospect of Spring Training helps me get through the doldrums. After I moved to Seattle, where they had a “major league” team I never worked another Opening Day. I took the day off and took the family to the ball game

Flash forward forty-six years. I’m living in La Paz on my boat with trusty (and lovely) First Mate Dawn. Oldest daughter Katie calls.

“Dad, I’m taking a year off from work (She’s a high-school Spanish teacher.)  and traveling.”

“That’s a great idea, Katie. I wish I had done that at your age.”

“I’m going to do a tour of Major League ball parks. Do you want to go?”

Does a monkey eat bananas? This was the trip I’d fantasized about almost fifty years ago. It wouldn’t  include motor cycles and hot chicks, but what the heck. I’m getting a little long in the tooth for that anyway.

I certainly couldn’t afford the trip, but an opportunity like this only comes along twice in a life-time. I talked it over with Dawn and decided that I was in.

That brings us to today. I’m sitting in a hotel room in Kansas City. We’re going to the Negro Leagues Hall of Fame today, going to eat (more) BBQ and catch the Mariners and Royals tonight. Does it get any better than this?

This is the story of Katie and Penn’s Amazing Baseball Odyssey. Stick around, I’ll give you the blow by blow.


PictureTaco Stand at Grand Central Market
Day 0 Saturday, September 19th, 2015

 Katie has been on a personal journey of discovery for almost three weeks now. She drove down the Coast, switched over to Eugene (home of the University of Oregon Ducks), then crossed back to the coast to drive all the way to L.A. I won’t tell you about all of her adventures because that’s her story to tell. I will say that she caught a couple of concerts and a ball game in Oakland.

My trip starts a day early. I met Katie in L.A, on the 20th, but my Uncle Santos was in town and I needed to make time to see him. He lives in South Carolina, so I have to make time when he’s here.

I drove from San Diego up to Westminster in Orange County, about a two hours drive, to my Cousin Carmen’s house. We all met and climbed into two cars for a jaunt up I-5 to L.A.

Our goal: tacos. I know you are thinking “Drive an hour to get tacos?” Well, you haven’t had these tacos. Connie discovered the Grand Central Market when I was at a conference in L.A. She drug me back there that evening and we had tacos at the taco stand. OMG. The best tacos in the world.

So, we drove north for an hour to find these magical tacos. They lived up to their billing.

After gorging ourselves on tacos, Carmen (who is a sommelier at a Disney Restaurant) wanted to visit the San Antonio Winery. That’s right, there is exactly one winery in L.A.

I was in Yolanda's car. Yollie got the address from Santos and entered it in her GPS. Santos entered it in his GPS. Guess what, they didn’t agree. When one said turn right, the other said turn left. Finally, Yolanda decided to follow hers. We drove north on I-5 (that’s “the 5” for you SoCal residents). We seemed to be going a long way. Then her GPS told her to get off on Riverside Drive. We wandered around the street s  of L.A. for a while, then were directed back to I-5. What the hey?

Finally, the GPS told us to get off in Burbank. We wandered the streets of Beautiful Downtown Burbank for half an hour. Turn right here, turn left there. Finally, in a residential neighborhood, Mr.GPS said “You have arrived at your destination.”

It was a private house. We called Carmen and discovered that they had been waiting at the winery for half an hour. They gave us directions and we headed back south.

Much to Yolanda’s embarrassment, the winery was only a few blocks from the Grand Central Market. As we pulled in I noticed the address. It was 310 Lamar Street. Yolanda had put 310 LamEr Street in her GPS.

Oh, well. We had a fun drive and the trip to the winery was great. Anytime you can end an embarrassing moment in a place where they give away alcohol, it couldn’t be all bad.

I stayed with Carmen that night so I didn’t have to drive back to San Diego, then up to L.A. in the morning.


Picture
The San Antonio Winery

Other Stuff

Picture
I do have other stuff going on besides the baseball trip. I'm working hard to get Murder Strikes Twice to publication. As usual, I'm behind schedule, but my proof reader brought up several salient points that I need to address. I also think I need to add a couple more scenes to explain the story better.

Watch for more news here. I hope to have Murder Strikes Twice available in early October.

What's the story about you ask? I'm glad yo
u asked that question. Female P.I. Catrina Flaherty takes on one of her toughest cases. Brody Barrett's wife died in a hiking accident at Glacier National Park. Everyone is sad, until Catrina discovers that five years ago Brody's first wife died in a mysterious accident.

This is, as they say on TV
, a story ripped from the headlines. The actual case is still going on, but I couldn't wait for resolution before I wrote the fictionalized version.

Don 't miss this one.

Other News: I'm still working away at my diet and exercise plan. The day before we left on the Magical Baseball Tour, I was down twenty po
unds. I give no guarantees of how much I'll weigh when I get back. We're in the middle of BBQ territory

Stay tuned to this Bat Channel, the great adventure has just begun.


4 Comments

 How Many People Read Your Facebook Posts?

9/6/2015

12 Comments

 
PictureMama and mne at the Blue Water & Me launch party.
My email box is filled with hundreds of messages everyday telling me that one of my friends has posted on Facebook. The overwhelming majority of these posts are “buy my book” posts or “my book’s on sale” posts. I get dozens of these posts from many different individuals.

I find this annoying. I have blocked some authors because they send me twenty or thirty emails per day. Others, I look to see the subject before I delete them because they sometimes send out posts that I want to read. But make no mistake, I delete these emails without even opening them.

I’m not ranting and raving saying you shouldn’t write posts to sell your books, I’m just saying that I think they are ineffective. If I’m wrong, please let me know. I would love to hear that this method boosts your book sales, then I can join the obnoxious crowd and promote my books that way.

My friend, Jinx Schwartz, seems to have this social media promotion down. She spends two hours a day  every day on social media. She finds and shares photos and videos that are of interest to her friends. They are cats and dogs (those always generate a lot of oohs and aaahs) and new inventions or dolphins or manta rays jumping. Nothing to do with selling her books. I look forward to her posts and ALWAYS open them. Once or twice a month she hawks her books. And she sells them by the thousands.

I think that method is much more persuasive than sending me twenty emails a day asking me to buy your book. I got the same email yesterday and the day before and the day before. Now you’re just spamming my inbox.

Click here to read Jinx's blog on the subject.

PictureMe at book signing
So, this whole conversation raised two questions in my mind:

  1. Does this constant spamming really  sell books?

    If you use this method, I’d love to hear from you. Drop me a line from the Contact Penn page by clicking here
     or comment on my post on Facebook. If you do sell books this way, I’m going to be right there with you.
  2. How many people really see my Facebook posts?
I’ve done a little research on question #2 and here are the results.

I’d heard that 7% of your friends see your posts. I also read that 12.8% of your friends see you posts. Which is true?

Apparently neither of them.

I found the results of a study done by Stanford University in conjunction with Facebook engineers. They found that, on the average, 28.9% of your friends see your posts every day. If there are a lot of “likes,” “shares” or “comments” on that post, the number goes up to 35%.

They also said that 61% of your friends see at least one of your posts each month.

If these numbers are true, what does it mean?

It’s a numbers game. The more friends you have and the more messages you post, the more likely people are going to see them. It also means that you want “likes,” “shares” and “comments.”
I spend about a half hour every day expanding my friends list.

PictureReaders peruse Blue Water & Me
I wrote a controversial post about the immigration issue and received dozens of comments, mostly telling me how insane I am. Should I do this again? I try to keep my politics separate from my writing, so no, I won’t be writing many political posts, but you get the idea. If you can generate comments, you can get more friends to see your posts.

The other thing I already knew, but have never followed up on, is to ask for “likes” and “shares.” I learned in a sales class that you’ll never make the sale if you don’t ask for it. At the end of your post, put something like, “If you enjoyed this post, please like it or share it with your friends.”

Remember, Facebook is a social network. You may only have a couple of hundred friends, but if each of those friends has a hundred friends, you may be potentially reaching 7000 people with that post.

Okay, now let’s put some real numbers to it. I currently have 667 friends on my Facebook page. (I’m always looking for more, so if you’re not yet my friend, friend me right now. Go to
https://www.facebook.com/penn.wallace.  It’s OK, I’ll wait.) That means that when I send out a post, somewhere between 192 and 220 of my friends see it.

How can we increase this?

I’m glad you asked. Facebook has a wonderful feature called “groups.” I currently belong to about 80 groups that share common interest with me. The total number of people in those groups exceeds 2,000,000 people. That’s right, partner, potentially over two million people see my posts. If we add our formula to that number, between 578,000 and 700,000 people actually see my posts.

Would you like to have 700,000 potential readers see your posts?  Go to your Facebook page. Click on the Groups link on the left side of the page. When you get to your Groups page, there are five tabs along the top of the page. You can click on “Suggested Groups” to see groups that might be of interest to you. “Friends Groups” shows you to what groups you friends are members. “New Groups” shows groups you have recently joined and “Your Groups” shows you the groups to which you are a member.

You can also do a search in the search box on the upper left hand side of your screen. Enter “writers groups” or “book clubs” or whatever your interests are. I have several “sailing groups” and “cruising groups” on my list. If you wrote a book about a teacher who is a closet erotic book author, you might enter “erotic books” or “teachers” and see what you get. You get the idea.

I started out small. I joined groups for writers, especially groups in Southern California. These usually had a couple of hundred members. Then I hit a jack pot. Whenever I went to a groups page, I found a list of suggested groups on the right hand side of the page. When I looked at it closely, it told me how many members there were in those groups. OMG, there were groups with thousands of members.

I started looking for groups with over a thousand members. I quickly found groups with ten thousand, twenty thousand and more. My largest group has over three hundred thousand members. And these are all people that are interested in books. Granted, some of them are sci-fi addicts or romance novel readers, but there have to be some thriller readers in there.

PictureMe at a book reading
How do you reach these people?

I start by writing my post in a Word document and save it to my folder called “blogosphere,” then I copy and paste the document to my Facebook page. At this point it usually needs some formatting, because Word does not copy to Facebook smoothly. I always add a picture to the post. If you mention a link, then Facebook will pull in photos from the first link you mention. There are usually three or four to choose from. However, if you first link was www.pennwallace.com and you don’t want my mug spread over your post, then click the “add photos” link at the top of the post and search for the picture you want to use.

When that post is all cleaned up, click on the “submit” link. Voila, you have sent that post to 28.9% of your friends. Be sure to ask them to “share,” “like” or “comment” on the post so you can reach the 35% mark. Copy the posting to your clip board.

Now, click on the “Groups” link of the left side of the page. It will take you to the “Your Groups” page. Click on the first group and paste you post into the “what’s on your mind?” box at the top of the page. If You’ve added a photo or video to the post, you will have to add it to each group to which you send this post.

When you have submitted this post, click on the back button at the top of your page and go back to your “Your Groups” page. Click on the next link on the page. Lather, rinse, repeat.

I have more than eighty groups on my list. This can take from 1.5 to 2 hours for me to send out a post to all of them. If you know of an automated way to do this, please let me know.

This isn’t the be-all and end-all to marketing your book. It’s just one tiny piece, but as Lao Tzu said back in the 4th Century BC, “A journey of a thousand miles starts with a single step.”

Good luck with your marketing.

If you’re in the San Diego area, I will be teaching a class on Indie Publishing at San Diego Writers Ink on October 19th. Put it on your calendar. You can find the details at http://www.sandiegowriters.org/.

I’m working furiously on a new Catrina Flahery mystery. It turned out to be a bigger project that I imagined, but I still hope to release it by the end of the month, but don’t hold your breath. It might be October before it’s out.

AND, if you found this useful, be sure to share it with your friends and like or comment on it on Facebook.


12 Comments

    Author

    Pendelton C. Wallace is the best selling author of the Ted Higuera Series and the Catrina Flaherty Mysteries. 

    The Inside Passage, the first in the Ted Higuera series debuted on April 1st,  2014. Hacker for Hire, The Mexican Connection, Bikini Baristas, The Cartel Strikes  Back, and Cyberwarefare are the next books in the series.


    The Catrina Flaherty Mysteries currently consist of four stories, Mirror Image, Murder Strikes Twice, The Chinatown Murders, and the Panama Murders. Expect to see Cat bounce around the Caribbean for a while.

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